Horse racing data intelligence products to create a superior betting experience

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Incorporating in-depth horse racing statistics, Equus® is an extensive suite of innovative horse racing products that can enhance the betting experience for consumers. Through analytical software powered by PA Betting Services’ horse racing data, Equus® can understand and interpret information to promote bet and user engagement through a range of responsive bet-prompting features.

Equus® includes:


These can be personally styled by a customer and fully hosted or integrated into an existing website. Consumers can delve deeper into a race and filter individual racecards based on criteria such as Going, Class, Course, Distance, Win, Place, Jockey or Trainer to create a more personalised and informed experience. Associated affiliate accounts can also benefit commercially from racecard integration via the Equus® dashboard to further provide a tailored betting experience for consumers.

Interactive statistics

Delivered in the form of a widget, these can be placed strategically across many platforms or injected directly into existing race cards. Consisting of enticing form-based visuals which encourage the consumer to make quick decisions on which horse to place a bet and allow them to quickly add their selections to bet slips.

Bet finder

Through an ever-evolving ratings algorithm that highlights selections that go against the grain, users can filter horse selections based on their own criteria but also see if a chosen strategy would have been profitable in previous races. Information guiding consumers is backed up by strike rates, forecast profit and loss information.

These features help increase product interactions to help retain customers and attract new ones to increase total revenue for your product.

Platforms working with Equus® can benefit from utilising a product that is:


In an ever-changing industry, Equus® provides your customers with disruptive, data-driven features to heighten their betting experiences


Understanding the different needs of platforms and their customers, Equus® is available in customisable packages

Easily integrated

Delivered over a secure REST API, Equus® can be easily integrated to your platform


With immediacy of great importance to consumer satisfaction, Equus’® responsiveness can increase product engagement and improve customer retention whilst attracting new customer activity.

Customer engagement and retention are two critical points that bookmakers and affiliate platforms rely on.

Equus® can keep you ahead of the competition providing the stats and tools that consumers expect in an ever-changing technological era.

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